I specialize in translating research intelligence into provocative insights and insights into actions. I believe a great brand is the sum of interactions experienced by people, not just a single advertising campaign or culturally relevant social content. I help brands, companies, startups solve complex problems that address a business’ vision and see the world through the eyes of real people, not simply consumers or users. My highly collaborative and empathetic nature leads me to make authentic connections with others and understand their needs. I bring a diverse and unexpected perspective to push solutions, I thrive in the unexpected and enjoy taking calculated risks.

Over the years, I’ve built up a few guiding principles to help me formulate my point of view.
- Challenge assumptions
- Talk to strangers
- Get grounded in truth
- Be agile, Be useful
- Don’t let perfect get in the way of good
- Collaborate with others
- Have fun

Need more credentials? Here’s my resume

research + insights

“Asking the right questions to uncover the human problem behind the business problem and help shape new ideas.”

- Quant & Qual Research
- Stakeholder Interviews
- Ethnographies
- Persona Sketches
- Competitive Landscape Analysis
- Brand & Cultural Immersions
- Industry Reports
- Trend & Culture Research

Brand strategy + workshops

“An informed articulation of a path forward.”

- Vision & Values
- Brand Positioning + Story
- Strategic Messaging + Platform
- Audience Definition
- Consumer/ User Journeys
- Workshop Design + Facilitation
- Creative Brainstorms
- Brand Foundation Exercises

MARKETING STRATEGY

“The story people feel and see.”

- Digital, Social Media, influencer, Partnerships, Content, Editorial, Campaign Strategies
- Go-To-Market Strategy
- Channel Strategy
- Creative Brief Development
- Creative Concept Development
- Toolkits + Playbooks