Global Planning Director @Disney
I Help brands UNLOCK THEIR UNTAMED TRUTH AND GROWTH POTENTIAL.
Before diving into agency planning 12 + years ago, I was a TV producer in broadcasting, telecommunications marketer, entrepreneur, and hip hop music writer. These experiences shaped my passion for human behavior, storytelling, technology, and culture. They also helped me translate my non-strategy skills into strategy skills. Today my credentials span across CPG, B2B, consumer tech, retail, and entertainment, fintech - at both global and regional levels.
I started out my career as a content creator, specialized into social /digital, and now live in the worlds of brand strategy and research. As a partner and t-shaped strategist, I bring a new perspective on helping brands move with the culture. I help them identify new opportunities for solving business problems beyond advertising and marketing. My specialties include high-level brand strategies, integrated creative strategies, people / cultural research, and granular digital/social programs. I think holistically, not in channels. As an Afro-Latinx Bronx-raised woman - I bring the intersections of gender, class, and race to my strategic and marketing practice.
My specialties include: Advocate for unheard voices, speak truth to power, interrogate binary ideas and assumptions, identify humanity beyond data, translate insights into actions, look inward and outward for fresh perspectives. As a natural outsider, I bring the outside in. I help brands see the world through the eyes of real people and real-world culture - not only consumers, not only data points, not only users. I bring an entrepreneur mindset & spirit to every project.
Today, I’m a global planning director for Disney’s Parks, Experiences and Products division, with a focus on Consumer Products, Games & Publishing. Prior to joining Disney, I was a Group Strategy Director and Strategy Consultant where I fueled my curiosity alongside agencies, (big & mid-size) companies, early-stage startups, and entrepreneurs.
If you’re a dreamer, a rule breaker and view the impossible as a dare, or just a good human - let’s connect.
